Eythos is a technologically advanced, full-suite art services business dedicated to handling, moving, and storing objects of value.
We worked closely with Eythos team, during its inception, to discover what it really means to be entrusted with caring for priceless art . Through multiple workshops we forged a brand purpose around the idea of ‘protecting what matters’ – positioning the brand as guardians for not only art, but privacy, discretion and the environment.We crafted an identity system to reflect this, with a cropped brand mark evoking a sense of privacy and structural strength. We also developed a visible grid system to link the identity elements together, and allude to precision and protection.
To offset brutalist brand mark, and grid, we dipped into Mother Nature for our brand colour, choosing a unique ‘sea foam’ tone to align with the brand’s commitment to be the most environmentally responsible arts services provider.
