Tmall, Tien Mao in Chinese, means heavenly cat. Back in 2014, we used this as the inspiration to create a cat that would take over the world.
The clue was in the name. We wanted to create a heavenly shopping experience for Tmall customers, and decided a helpful mascot, or spirit animal, would be the solution.We created the type first, bringing feline ears into the letter m, before taking the shape as the blueprint for our cheeky cat’s head. And the rest, as they say, is history.
Today, from airports to football stadiums, the little cat can be found almost everywhere, making it one of the most iconic brands in Asia, with Tmall having grown to be the world’s largest eCommerce site and the 3rd most visited website in the world.
