DoBeDo is redefining student living
at Bangkok University.
With a fun and unique name, DoBeDo is the new kid on the co-living block. With a brand idea centred around ‘your funky friend’, the brand encourages you to celebrate yourself, and all your quirks. We designed the visual system to be bold, vibrant and adaptable to resonate with the mindset of the student tenants. We built a motion design system to emphasise both the phonetics of the word, and also the idea you should fill your space, or your place, with your own style and personality.
This thought threads the system together, utilising big, bold canvass filling patterns and expressive typography, courtesy of Pangram Pangram.
